Borrowing its name from the brightest star in the constellation aquila, Altair is a brand which embodies brilliance.
Altair is a next generation leadership advisory firm, formed of exceptional practitioners who are confident and capable with the most senior people in business. The brief was clear: to create a bold and distinctive brand which echoed the ambition of the business and reflected its founding principles: excellence, evolution and expertise.
“Working with Ditto was arguably the most rewarding and enjoyable element of launching our business. Their ability to listen, support, productively challenge and get under the skin of our vision was exemplary. They then brought all of that to life in a brand that we are incredibly proud of. I can’t recommend them highly enough.”
The Project
Brand naming
Brand identity
Brand language
Art direction & brand photography
Squarespace web design
Borrowing its name from the brightest star in the constellation Aquila, Altair is a brand which embodies brilliance. The bold, yet minimal, colour palette sets the tone for a brand which is self-assured and visionary, while a series of elements represent unfolding and taking flight, mirroring the inspiring nature of the journey Altair’s clients take.
Image credit: Saltwick
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Brand identity // Brand style guide // Art direction & brand photography // Squarespace Web design
Brand identity // Brand style guide // Copywriting // Photography & art direction // Squarespace web design
Brand naming // Brand identity // Brand language // Art direction & brand photography // Squarespace Web design