Branding & website design for Chalk to Coast, a nature recovery project
After months of work behind the scenes, I’m delighted to share the logo design and visual identity we created for Chalk to Coast, an ambitious nature recovery project based right here in Kent.
The unique landscape of the Kent Downs is blessed with one of highest levels of biodiversity in the country, thanks to an abundant variety of habitats – including chalk grassland, woodlands, chalk cliffs, chalk streams, ponds and heathland, to name a few.
Many of the plants and wildlife species found here are scarce within Kent and the UK, and face the worst effects of climate change due to their proximity to mainland Europe, placing them in a precarious position. The more isolated a habitat is, the more vulnerable it is. But join it up; make it bigger – it becomes more enriched, more resilient and better able to support life within it. The same is true for people; we all thrive when we’re connected. Chalk to Coast delivers this connection across Kent; a visionary regeneration project aimed at creating a landscape scale nature recovery corridor across Kent for wildlife to travel between. By linking the chalk landscapes of the Kent Downs with the coastal and marine environments of North Kent nature reserves, we will create a continuous network of habitats that support and sustain diverse wildlife populations – and a beacon of sustainable land use. As a result, we’ll see an increase in habitats, greater biodiversity and enjoy the far reaching benefits this has on eco-tourism, rural economies and the mental and physical wellbeing of our communities.
Chalk to Coast was conceived by Guy Nevill of Birling Estate, joined by Gareth Fulton and Tom Gore to create a unique partnership of land managers. Working alongside Guy, Gareth and Tom is Marian Boswall, a leading landscape architect with a specialism in creating biodiverse habitats with a blend of rewilding and conservation. Marian brings another layer of expertise and perspective to the team, informing our thinking and leveraging a tapestry of contacts to build our network and further our impact.
We were so thrilled to be invited to create the brand identity for such a critical piece of work. You can learn more about Chalk to Coast and their vital work in making space for nature here.
