Proud to Present: a beautiful & unconventional brand for Paola De Paola Photography
Paola is a force of nature. A bold, passionate and brilliantly talented wedding photographer, Paola is loved for her warmth, energy and passion. Constantly fascinated by the people she meets and inspired by their stories, she aims to capture their wedding day honestly and beautifully in a way that celebrates their personalities and all the things that have shaped them to who they are.
Her gorgeous work and unrelenting passion for what she does has earnt her an enviable reputation within the industry. Paola is regularly featured within blogs and magazines – be that for styled shoots or with featured weddings. Time is a precious commodity in Paola's world as she balances business with a busy family life, and she has around 15 slots for wedding photography throughout the year. This means there’s an increased pressure to make sure that every couple she works with are the perfect fit!
Paola came to us having majorly fallen out of love with her brand. Untouched for several years, it was doing nothing to reflect Paola's personality. In fact, if we're honest about it, Paola was suffering somewhat of an identity crisis with her business: she needed an injection of confidence and a clear path forwards. She and her husband Rob spent a whole day with us at The Oast, which we used to get really clear on Paola's brilliance. I adore these sessions; they're emotional, full on and result in plenty of 'aha' moments. They really help us get inside our clients' mind and open their eyes to the possibilities that lie ahead.
After many years of suppressing her personality in order to fit in, it was high time to unleash Paola's Italian spirit! This brand needed to be bold, stylish, creative, warm and one of a kind. It was time for Paola to step up and be heard for who she really is.
Colour psychology season personality
The seasons which best represent Paola de Paola Photography are Autumn and Summer.
Autumn is the season which represents her brand best: As far as Autumn characters are concerned, anyone is welcome. They have a strong sense of integrity and loathe injustice. Fire and strength are in the nature of autumn which can often lead to acts of minor rebellion; they are not terribly conformist by nature. Autumn personalities love to do things differently and are more likely to be found setting a new trend than following someone else’s. They love quirky and independent and anything interesting – unusual items pique their curiosity. They adore the abundance and richness of the outside world and love the rough beauty of natural textures – anything with strength and substance to it.
Summer reflects the intuitive, sensitive and intimate side of Paola's brand. Summer personalities have a strong nurturing instinct and have a desire to take good care of their people, going to endless effort to attend to every last details. They are gentle and perceptive characters, often with a sense of grace and romance about them. They expect high standards of themselves and never deliver less than the best that they can do. Summer personalities shrink away from anything vulgar: they prefer timeless elegance and tend to be drawn to one off, stylish pieces. Just like their Autumn counterparts, they don’t like fast fashion.
While Autumn reflects the energetic, vivacious, warm side of her brand, Summer introduces a welcome sense of romance and reflects the gentle way Paola cares for her clients.
The brand
This brand is warm, rich and utterly unexpected. The colour palette really sets the tone for the brand, perfectly balancing the Autumn and Summer influences. It's wonderful to have a project that provides the opportunity to push boundaries and challenge our creativity; we knew that for Paola, we needed something bold and different, and unlike anything we'd created before. To achieve this we used a new illustration technique, we introduced watercolour in a new way and we also created some original marbled patterns which I absolutely loved. Our meeting room table was plastered in newspaper as we got well and truly hands on with ink and paper, creating the most incredible patterns that are truly one of a kind - just like Paola. We love the unpredictability of marbling; you can try to shape it but ultimately it’ll take its own course as the inks settle wherever they please. The pattern simply captures the inks’ own will to travel, providing a beautiful metaphor for the free spirited nature of you and your clients: ‘Be whatever you be, and I will capture just that’.
To me, the jewel in the crown here are these gorgeous insects. Creating insect illustrations for a wedding photography brand is not an obvious pairing, but for Paola it just fits. We love the contrast of the feel of the insects with the softness of watercolour. The insects have been stippled to soften the shapes, and coloured by hand for a completely unique design that lends a sense of flair and energy.
As always when working with creatives, we've placed Paola's images at the heart of all that we've created, making sure that our work supports Paola's signature style. Rebellious, intimate, romantic and unexpected, the elements we've created nestle so beautifully next to Paola's work.
