Proud to Present: a bold and visionary brand identity for The Savoir Group
Kate Lye of The Savoir Group is a force to be reckoned with. She’s one of those people who has real presence about her - a strength, certainty and vision which you can really feel. Over the course of her career she has worked with some incredibly impressive people - and since 2008, she’s worked with individuals and teams within leading FTSE companies.
A bold, powerful and insightful ally to her clients, Kate provides the kind of support and judgment which is scarcely found by CEO’s and executives. The Savoir Group is her new venture, founded by Kate and formed of a line up of highly specialist individuals, delivering a breadth of support within the sphere of leadership.
The Savoir Group occupies a niche space, delivering a different sort of leadership work with intelligence and impact. This is a first class practice that brings together the commercial and the deeply personal, facilitating essential interventions that underpin the success of exceptional leaders’ careers. To their clients The Savoir Group are confidants and allies, enabling them to hold their nerve and navigate complex and highly nuanced circumstances with confidence and integrity, ensuring the good health of their leadership and business.
Kate engaged Ditto to define her vision for the brand, create the visual style and set out the manner of communicating for this very niche business. The brand we’ve created has unwavering strength, vision and tenacity - yet with a timeless elegance which tells of continuity and dependability.
In close collaboration with Michael at Saltwick, we captured a collection of images which really reflect this brand and all it stands for. My vision for this shoot was to create images which communicated movement and strength simultaneously - and the motion blur images are just gorgeous for that. Black and white hints at discretion and power, whilst adding an enduring dimension to the brand.
Experience the website here.
