Proud to Present: a lively yet refined brand identity for Hustle personal training
How fitting to post in January with a fresh new brand identity for Hustle - a personal training business based in Crawley. Hustle are AMAZING. The team are so passionate, so skilled and incredibly devoted to supporting their members on their fitness journey. Despite being a young business, Hustle have grown quickly and have long since outgrown the brand identity they set out with - so engaged Ditto to create a brand identity which really matched their ethos, personality and ambition.
Hustle is a remarkable personal training business, defined by difference. Bringing together personal training and a brilliantly supportive community vibe, Hustle is loved for their friendly, personal and high quality service. As a result of their time at Hustle, members feel more confident, empowered, strong and capable – able to enjoy better fitness that enables them to live life more fully.
Hustle members are those who find the sterile intensity of commercial gyms entirely unappealing. United by a desire to build strength and fitness in a space which is welcoming and fun, Hustle offers a real alternative to the intimidating environment of most commercial gyms. Small group personal training sessions led by super high-calibre coaches guarantees a personal, dedicated service that’s devoted to working alongside each member and their unique fitness goals, cheered on by their peers. Hustle is a truly inclusive setting where all ages and abilities are welcome.
The brand identity is bold and bright, yet underlined by warmth. Fitness brands seem to have almost a tried and tested formula to their visuals - black and white, maybe a neon colour, photography of strained faces and super toned bodies, I mean, it kind of works, but its not exactly inspiring, is it? And since Hustle are really very different by design, it was only right that their visuals took a different style, too.
The team have entered the new year with a fresh identity that’ll gear them up for the year ahead - what a way to kick things off!
