Proud to Present: a naturally decadent brand for Mudita

Andrea Mc Namara of Mudita is one inspiring lady. Following a successful career creating incredible macaroons for weddings, a period of ill health caused you her evaluate her career. Having significantly modified her diet, eliminating sugar and dairy in order to aid her health and recovery, Andrea spotted a gap in the market for a really gorgeous dessert which is healthy and yet feels like a treat. Finding that many vegan, sugar-free or otherwise ‘healthy’ desserts were bland, tasteless and frequently packed with unfavourable ingredients, she set about creating her own range.

Mudita Desserts is a range of indulgent desserts which ooze flavour whilst being entirely free from any nasties. Heaped with simple, natural ingredients, the desserts are individually packed in beautiful jars which customers are able to reuse for other purposes.

Suitable for vegans, diabetics, coeliacs or anyone looking to cut dairy or sugar from their diet, Mudita desserts are a decadent treat to be enjoyed by anyone who’s looking for a healthy way to spoil themselves. Andrea has spent untold hours developing her signature recipes, carefully considering each ingredient for the flavour and nutritional value that it provides. There are no hidden nasties in Mudiat products - no preservatives, no artificial flavourings - nothing other than pure, natural ingredients. The entire range has been carefully created and developed by hand in Andreas test kitchen; an artisan product with a little bit of love in every pot.

Having launched her business in October 2019, Andrea enjoyed early (pre-Covid!) success, with her range stocked in a number of supermarkets. Whilst early signs are promising, she had been bothered by her branding, which lacks the heart, soul and sincerity that she hoped for. Andrea approached Ditto to create a brand which was at once wholesome and stylish; a little bit luxurious and heaped with heart. Something that simply felt right, and provided her with the means to grow Mudita beyond its current size.

Mudita desserts are the very definition of a guilt-free treat – truly indulgent, nourishing and genuinely flavourful, Mudita products do not compromise on taste or texture. We responded with a visual identity which is luxurious yet wholesome, energising and vibrant, and a celebration of flavour.