Proud to Present: a powerful brand for Helm
Katie Gordon came to us at the beginning of her latest entrepreneurial journey. No stranger to running a business (she already runs the successful Every Body Studio in Oxford), Katie knew that her new venture deserved a polished brand in order to create the right impression with her target market. We bonded over conversations about motherhood (her little boy is very close in age to Evie), business and what became fairly frequent check-ins to see how our sanity was fairing during the various tiers/lockdowns/restrictions that 2020 gifted us with.
This is the story of Helm…
A qualified yoga teacher and coach, with a natural inclination to support and empower those around her, Katie’s new business is one which draws upon her skills and life experience. It’s a reimagined take on wellness, helping clients to consciously prioritise their wellbeing, to feel fulfilled and to discover the far-reaching benefits of being in a positive place, mentally and physically.
We live in a time where the pressure to be ‘on’ is constant; our inboxes ping and the line between us and our obligations is increasingly blurred. Every area of life suffers, from our relationships to our performance at work as we become stuck in a cycle of increased stress, fatigue and poor health. Helm is designed to bring people together, and equip them with the tools they need to be in greater control of their lives.
By introducing a range of movement, breath and mindset practices, Katie is able to re-centre and re-balance her clients, getting them out of their heads and back into their bodies. The effect of this is immensely grounding and enables them to make sound decisions, think freely and be more productive, uninhibited by stress or anxiety. In a break away from traditional life coaches, Katie’s approach is truly encompassing, drawing upon tools from yoga, breathwork and other body-based practices as well as psychology to balance body and mind.
Through Helm, Katie is working to create a more sustainable way for her clients to live and work, bringing her wellness philosophy into the workplace. When we are stressed and anxious, we are unable to work to our full potential – yet when our mind and body are rested and well, we can bring our best ideas, our clearest thinking and most efficient use of time. Because working well doesn’t mean working faster or longer – it means working in a way which is healthy and productive and is good for the person and their organisation alike.
The brand we created for Helm drew upon the Autumnal influences of the Helm brand personality; earthy, abundant, passionate, independent and campaigning, with the courage to do things differently. Unusual typography, images with plenty of depth and rich colours create an identity that’s bold and purposeful, yet with a softness that’s introduced with the Summer subordinate season.
Alongside Katie’s web partner, Cassie, we provided creative direction to bring the brand to life - and I’m mighty proud of what we’ve all achieved together! I can’t wait to see where Helm takes Katie; the world certainly needs her magic right now. May your business shine, Kate - we wish you every possible success.
