Proud to Present: a striking brand identity for a next generation leadership advisory firm
Altair is a next generation advisory firm, formed of exceptional practitioners who are confident and capable with the most senior people in business. Founded by Aidan Bell, Altair is forged with a progressive attitude, and defined by the pursuit of the highest standards. Aidan engaged Ditto to define the values, vision, voice and aesthetic of his new firm, setting the tone for business as he meant to continue.
Altair provides CEO’s and executives with space to withdraw and reflect, helping them to find clarity amidst unknowns and empowering them to make their next move smartly. Fuelled by an inherent desire to see others succeed, Altair’s highly specialist coaches, strategists, mentors and psychologists come together to produce a more diverse and meaningful offering than the market has known until now.
Aidan believes passionately that there is no greater way to build upon the quality of the thought and insight that the firm delivers than to eternally evolve, and to that end Altair invests more than any other firm in the development of our people - meaning that their already exceptional standards are only ever on an upwards trajectory.
Of course, to provide market-leading support, you need a phenomenal team. Aidan has built a truly incredible team of super high calibre people - all specialists in their field, united by a shared vision to do meaningful work with brilliant people.
A business such as this requires a name with distinction, and so Altair is named after the brightest star in the constellation Aquilla - reflecting the vision, ambition and talent of the firm.
The brand identity is minimal yet bold, rich yet contemporary. Enriched with beautiful photography shot by Saltwick (directed by Ditto), the brand creates immediate impact and feels instantly distinctive.
