Proud to Present: a thoroughly beautiful brand for Skylark Flower Company, eco flower farmers and artisan florists

Skylark Flower Company are our kinds of people. Sisters in seasonal flower farming and eco-floristry, Kathryn and Lorna launched the Skylark Flower Company to bring together Kathryn’s incredible knowledge of conservation with Lorna’s floral artistry to create a rather special offering: a flower company that produces home grown, seasonal flowers, lovingly cared for and beautifully styled.

Growing up, the sisters spent many happy hours in the garden with their parents, picking blooms from the garden to adorn the Sunday dinner table or decorate their shared bedroom. A fascination for floristry stayed with Lorna, who was full of admiration and a huge curiosity for how the incredible floral installations she noticed at restaurants and hotels while out and about in her twenties were created. Keen to find an outlet for her creativity that was stifled by her day job in the pharmaceutical industry, Lorna trained at the Jane Packer London school of floristry and fell in love with the process of transforming flower into something extraordinary.

Meanwhile, Kathryn was enjoying an immersive career as a conservation biologist, dedicating herself to travelling all over the globe to protect some of the worlds’ rarest species. As she progressed, she migrated from being out in the field to stuck in a windowless office in London and enduring the inevitable long hours and soul crushing commute that this entails, and found herself searching for a different way to work.

And so they launched Skylark Flower Company – an artisan flower farm and independent florist that embraces the beauty and seasonality of British grown flowers. It’s their hope that through their work at The Skylark Flower Company, they can play a meaningful part in the emerging movement of British flower growers, working together to create a more sustainable breed of floristry. They’re inspired by the opportunity to create a family business, to set their own standards and discover a new way of earning a living which feeds their soul and brings out the very best of the passion, creativity and love of nature within them both.

Colour psychology season personality

The seasons which best represent Skylark Flower Company are Autumn and Summer, in almost equal measure. Autumnal personalities are most comfortable in nature, which is where they find a sense of belonging. They’re inherently curious and love to delve; they’re lifelong learners with an insatiable appetite for discovery. Family is important to the Autumnal personality and they place huge importance on the relationships with those around them. Autumn personalities have a strong affinity with nature and embrace the art of slow living. Substance is important to them, as is integrity – image must always reflect reality.

Summer brands meanwhile are gentle, calm and possess a lightness of touch. They have a meticulous eye for detail and make sure that everything they touch is just so; they never settle for less than the best they can do. Their understated style, creativity, commitment to quality and love of beautiful aesthetics brings an artfulness and lightness to all that the summer personality touches. While Summer is elegant, stylish and considered, Autumn brings the warmth, passion and energy that makes the Skylark brand so accessible and inviting.

The brand

This brand is just beautiful – warm and earthy yet also refined. This brand was all about balancing the two equally important elements of the brand - the flower farming and the floristry. While florists typically have an elegance to them, the flower farming requires a more substantial identity, and marrying the two was our challenge. We answered this with a sumptuous colour palette, elegant typography and hand illustrations, created with a stippling technique to allow a softness. The messages we’ve chosen all echo Skylark’s brand values and ethos - our favourite is the quote from Dr Martin Luther King: ‘If I cannot do great things, I can do small things in a great way’. Kathryn and Lorna adore this quote and I can see why; it so perfectly captures what they believe in, and what they are on a mission to achieve. Because if enough of us dedicated our energy to small, great acts to be more conscious consumers, make more sustainable choices and be kinder to the environment, just image the impact it could have.

I’m so excited to see this brand out in the wild - there are so many exciting things ahead for Kathryn and Lorna and we’re so honoured to have been a part of their journey. Follow their story on instagram @skylarkflowerco