Rebranding personal training gym, Hustle: brand consultancy, brand identity & brand photography

Hustle is a remarkable personal training business based in Crawley. Despite being relatively new, Hustle have grown quickly and have long since outgrown the brand identity they set out with - so engaged Ditto to rebrand the business and create a fresh visual identity to reflect their ethos, personality and ambition.

Bringing together personal training and a brilliantly supportive community vibe, Hustle is loved for their friendly, personal and high quality service. As a result of their time at Hustle, members feel more confident, empowered, strong and capable – able to enjoy better fitness that enables them to live life more fully.

Hustle members are those who find the sterile intensity of commercial gyms entirely unappealing. United by a desire to build strength and fitness in a space which is welcoming and fun, Hustle offers a real alternative to the intimidating environment of most commercial gyms. Small group personal training sessions led by super high-calibre coaches guarantees a personal, dedicated service that’s devoted to working alongside each member and their unique fitness goals, cheered on by their peers. Hustle is a truly inclusive setting where all ages and abilities are welcome.

A bold, bright brand identity is bought to life with rich imagery that sets the tone for a deeply personal experience.