Rebranding for specialist executive coach, Tony Jackson: brand consultancy, brand identity and website design
We’ve worked with Tony Jackson for a number of years ago, since he engaged Ditto to rebrand his coaching consultancy, Chelsham, in 2019. With his focus having sharpened over recent years, Tony was eager to reposition his business to reflect his ambition to reach ever higher - and so, a conversation began to discuss how we might achieve that.
Tony was keen to truly claim his place as a highly specialist executive coach, supporting successful people to attain their next level of success. We decided that to do this, he needed to celebrate his strengths as an individual coach and to place his name front and centre moving forwards. The gravity of this move is not to be underestimated; many entrepreneurs decide to trade under a company name for good reason, not least because it buys precious mental distance between yourself and your business. However, as we stepped into a chapter which was all about celebrating Tony’s individual approach, it just made sense to embrace his unique magic.
Supporting Tony’s brand positioning, we enlisted the support of our long-time collaborator Saltwick, who created a beautiful library of images to reflect the intimacy of the coaching relationship, and the essence of Tony’s character. Confident, sharp and grounded, these images provided the cornerstone of Tony’s new website. Experience the full website here.
