Rebranding online retailer, Ulula: brand consultancy & brand identity design
As a family and business who life very much in harmony with nature, being approached to rebrand online retailer Ulula was a perfect fit. A family business devoted to living in a way which is good for the world, Ulula is an online store which stocks a curated selection of brands that help customers live more consciously.
Having found success selling organic baby formulas and foods along with eco nappies and baby accessories, the Ulula team are constantly adding new products from brands whose ethos match your own. It’s of paramount importance that everything they sell meets their stringent criteria of being sustainable, ethical and high quality. The team have a heartfelt love of all things beautiful, eco and healthy, and want the products they offer to be life-giving, soul embracing and life enhancing.
Ulula is no ordinary business, and is motivated by a purpose far greater than generating profit. Custodians of a biodynamic farm, the Ulula team have an innate respect for the world we live in and a deeply held belief that we must take care of the earth, plants and animals that we share our planet with. They do their work with great love, welcoming customers as friends and going to great effort to help and advise them. This is not simply a business, but something more rich, more nuanced - a lifestyle brand, dedicated to inspiring others to live with kindness and compassion.
Ulula is a very well established brand that had well and truly outgrown its brand identity. Not only did the existing visuals look dated, but they simply didn’t match up to the vision and ambition of the team - and that’s what they came to Ditto to change. As is our style, we delved into every corner of the business to uncover the brand personality, essence and values, creating an entire identity which embraces the very fibre of the Ulula soul.
Warmth, earthy colours, hand rendered details and gorgeous typography creates a homely and organic feel, whilst the photography tells the story of a brand rooted in nature. One which is thoughtful, relaxed and authentic. You won’t find contrived images here - Ulula is a brand unafraid to get down and dirty with the soil, so images needed to reflect the glorious chaos of mucky hands, crumpled clothes and crumbs abound - the reality of family life.
The Ulula team are working hard behind the scenes to bring their brand to life and we can’t wait to see it unveiled!
