Startup branding for leadership coach Debbie Danon: brand consultancy, brand identity & brand photography

Debbie Danon is an unstoppable force of nature who engaged Ditto at the startup phase of her incredible coaching business, charging us with the task of creating a brand identity to launch her phenomenal practice.

Debbie Danon is a delicious contrast of challenging and tenacious, warm and empathetic. Her sixth sense is to detect he unique spark within those she meets - and better still, she knows how to nurture it to enable that person to flourish. Her cumulative experience of the corporate world combined with her immense energy, inherent campaigning nature and entrepreneurialism means she has a unique ability to create seismic shifts in those she works with.

For Debbie’s clients, the decision to work with her marks a point of departure, a fork in the road; a point of leaving who they were and embarking upon a journey that’ll take them somewhere new, arriving at a different place entirely, forever changed and infused with a renewed self-belief, clarity and purpose.

This brand needed to bring together strength and energy, bravery and purpose with the warmth and quirk that’d immediately tell the world that this is something different - something to stop and pay attention to. We answered the brief with a brand that pucks a punch; plenty of character, clarity and bold imagery that sets the expectation for an experience not to be trifled with…

The entire brand was bought to life with a beautiful website which showcases Debbie’s magic with a collection of images directed by Ditto, captured by Saltwick. Let the sparks fly!