Startup branding for Qatar’s first dedicated organic retailer, Elevare

The first store of its kind in Qatar, Elevare’s mission to help communities reclaim their health and elevate their wellness, making it effortlessly easy to live healthily.

Somewhere along the way, society lost its connection with the land which raised and sustained our ancestors. We began eating foods laced with preservatives and man-made ingredients – things that our bodies were never intended to process.

Having sought the help of functional doctors to support her own journey to better health, Elevare’s founder, Muneera Al-Khulaifi, discovered the incredible benefits of eating pure, organic foods. This shift in Muneera’s diet had a remarkable effect upon her health, vitality and sleep, and touched every imaginable area of life. She realised that we truly are what we eat: when you consume nothing but natural ingredients, your body thrives.

As a result, Muneera is passionate about the benefits of healthy eating. Taking a considered approach to what she eats and the products she buys are non-negotiable priorities, and spending extended periods in Europe, Muneera became accustomed to reaching for certain brands whose natural, organic products she adores. Yet, at home in Doha, the opposite is true. Despite a surging demand for organic produce, supply is scarce and inconsistent. Muneera decided to change this, resolving to launch a retail destination for healthy living, bursting with products abundant in flavour, nutrition and goodness.

Muneera and her team engaged Ditto to create a brand which would enable them to create precisely the right impact from the get-go. We responded with a style packed with rich, earthy colours, organic shapes and irresistably delicious photography. Warm light, convivial language and generous use of space lends to a brand which feels undeniably premium, yet not at all pretentious.