Jessica Rose is the talented entrepreneur behind Jewellers Academy, and my goodness is she a clever one. As well as being a talented jeweller herself, Jessica has founded two businesses dedicated to teaching aspiring jewellers: The London Jewellery School where students can learn how to make jewellery, and Jewellery School Online which runs online courses to teach students how to turn their jewellery skills into a solid, sustainable and profitable business. In just a couple of short years, Jewellery School Online has really taken off, and Jessica realised the business had outgrown its current look. She decided to rename to Jewellers Academy, and reached out to Ditto for a fresh new brand that'd reflect the strength and vision of the academy.

Eager to prove that financial brands don't need to all look the same - and most certainly don't need to be boring - Lothbury hired Ditto to re-imagine their brand identity. Here's their story...