The Savoir Group logo design and brand identity by Ditto Creative

The Savoir Group communicates with an understated palette and black and white imagery which lends anonymity and timelessness.

Founded by Kate Lye, The Savoir Group delivers a different sort of leadership work with intelligence and impact. Kate engaged Ditto to define, develop and launch her new brand. The Savoir Group brand has been featured in the FT, and attracted the attention of exceptional leaders within the global pharma industry.

thesavoirgroup.com

The Savoir Group brand identity and business card design by Ditto Creative
Savoir Group brand imagery by Saltwick & Ditto Creative Black and white photo of a person sitting with hands clasped, wearing a watch and a light-colored jacket.
The Savoir Group logo design and brand identity by Ditto Creative
The Savoir Group brand identity and marketing design by Ditto Creative
Close-up of textured, overlapping stone or concrete patterns with curved shapes.
“Ditto are remarkable branding experts, and brilliant people to think things through with. They’ve an ability to bring structure whilst always bringing it back to what’s at the core of my business and brand. Their real magic was how they articulated the strategy and personality of my business and then wrapped this in a creative identity that fitted like a glove.”
— Kate Lye, The Savoir Group
Brown D2 logo inside shield outline
The Savoir Group brand identity and stationery design by Ditto Creative

The Project

Brand identity
Brand style guide
Copywriting
Photography & art direction
Squarespace web design

The Savoir Group is inspiring and visionary, bringing a level of energy that galvanises action. A blend of geometric shapes and deliberate use of space creates room for reflection and action. Bold yet discreet, The Savoir Group communicates with an understated palette and black and white imagery which lends a sense of anonymity and timelessness. The style is effortless yet impactful; elegant typography is used thoughtfully to hold attention without feeling contrived or overworked.

Image credit: Saltwick

The Savoir Group brand identity and report design by Ditto Creative
Kate Lye of The Savoir Group leadership advisory standing in front of large columns, with people walking by on steps in motion blur. Image by Saltwick, directed by Ditto Creative branding agency for small businesses
The Savoir Group logo design and brand identity by Ditto Creative
Wavy textured concrete wall with smooth, flowing lines.
Black and white image of a person sitting at a wooden table with a blank notebook and pen, bookshelves in background.
The Savoir Group logo design and brand identity by Ditto Creative

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