Bold yet discreet, The Savoir Group communicates with an understated palette and black and white imagery which lends a sense of anonymity and timelessness.
Founded by Kate Lye, The Savoir Group delivers a different sort of leadership work with intelligence and impact. It’s a first class practice that brings together the commercial and the deeply personal, facilitating essential interventions that underpin the success of exceptional leaders’ careers.
“Ditto are remarkable branding experts, and brilliant people to think things through with. They’ve an ability to bring structure whilst always bringing it back to what’s at the core of my business and brand. Their real magic was how they articulated the strategy and personality of my business and then wrapped this in a creative identity that fitted like a glove.”
The Project
Brand identity
Brand style guide
Copywriting
Photography & art direction
Squarespace web design
The Savoir Group is inspiring and visionary, bringing a level of energy that galvanises action. A blend of geometric shapes and deliberate use of space creates room for reflection and action. Bold yet discreet, The Savoir Group communicates with an understated palette and black and white imagery which lends a sense of anonymity and timelessness. The style is effortless yet impactful; elegant typography is used thoughtfully to hold attention without feeling contrived or overworked.
Image credit: Saltwick
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Brand naming // Brand identity // Brand language // Art direction & brand photography // Squarespace web design
Brand identity // Brand style guide // Art direction & brand photography // Squarespace web design
Brand identity // Brand style guide // Art direction & brand photography // Squarespace web design