With carefully curated typography and an abundance of hand illustrated detail, the Elmley Nature Reserve brand style is at once atmospheric and aspirational.
Elmley is the UK’s only independently owned National Nature Reserve, run by Georgina and Gareth Fulton. It is thoroughly unique; a place utterly devoted to conservation and thoughtful land management while boasting internationally acclaimed guest accommodation across a collection of boutique shepherds huts and lovingly restored historic buildings.
The Project
Brand identity
Marketing communications
Illustration
Elmley is a unique, wild destination… a contrast of the wild and the refined, as luxury service and exquisite interior styling meets the wildness of nature. With carefully curated typography and an abundance of hand illustrated detail, the brand style is at once atmospheric and aspirational. Earthy, muted tones are inspired by the landscape; blues, greens and damson shades reflect the vista and vast skies while a family of hand-illustrated flora and fauna offer character and depth, underlining the warmth of Elmley’s signature hospitality.
Image credit: Rebecca Douglas
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