The reimagined visual style for the Wildwood Trust sets the tone for an ambitious future, creating a sustainable, inspirational and welcoming place for today, tomorrow and beyond.

An extraordinary charity devoted to saving the UK’s most threatened wildlife, Wildwood Trust has grown from humble beginnings to become an internationally respected leader in conservation. With parks in Kent and Devon providing homes to over 200 animals, Wildwood attracts 200,000 plus visitors annually. Working with native species from bats and dormice to bison and bears, the team do incredible, vital work to preserve and celebrate our wildlife. Through conservation, breeding, education, research and their ground breaking rewilding programmes, their purpose is to give native species a future.

“We were so impressed with Ditto. We knew our brief wasn’t easy. We needed to pitch our brand as a leading conservation charity, whilst maintaining a sense of fun to promote our wildlife parks. Ditto took the time to get to know us, holding our hands through a process of creative concepts and ideas. We felt included and consulted at every step. And we are THRILLED with the results!”

— SAM SMITH, THE WILDWOOD TRUST

The Project

Brand consultancy
Brand identity
Brand style guide
Brand language

The brand needs to appeal to two distinct audiences: conservation peers, and park visitors - two very different audiences who require subtly different messaging. To achieve this, we developed a clear house style with accents which are appropriate for each audience. The Wildwood Brand exudes optimism, energy and robustness whilst setting the tone for a conservation trust of exceptional authority. The reimagined visual style sets the tone for the ambitious future of this very special charity which leads the way in conservation, while creating a sustainable, inspirational and welcoming place for today, tomorrow and beyond.