Proud to Present: a bold new brand for Standing On Giants

Boasting global clients such as giffgaff, O2 and AirBnB, Standing On Giants are world leaders in building brand-owned online communities. Despite their young years, they have the expertise and might of a business significantly older. Having been the guardians of immense success stories in the field of community engagement, they enable clients to mobilize their army of brand advocates, gaining them greater market share through the successful acquisition and retention of their customers.

Standing On Giants is a business built on the founding principles of community, collaboration and elevation. A brand where people count, the agency of individuals is respected and their loyalty cherished. They’ve built their reputation on the back of our honesty, humility and grounded personality, and it's this essence which is core to their fundamental identity. Standing On Giants are the architects of brand-owned online communities, intelligently weaving the power of the community with tangible commercial goals to enable businesses to grow in a way that puts their customers first.

Their purpose is to foster collective understanding, collective problem solving and collective action. They work with businesses which challenge the traditional transactional nature of client and business relationships, creating meaningful relationships imbued with true authenticity and a desire to collaborate. Their work is not merely about helping a business to perform, but about the opportunity to shift the conventional customer/business paradigm; the chance to redesign the way we do business. Because people coming together, sharing ideas and collaborating over a shared purpose – that’s where the magic happens.

When they came to us, the Standing On Giants brand was red. Very, very red - with a peppering of white and black. Frustrated by the lack of a proper visual identity that helped echo the spirit of their unique business, the team hired Ditto to create something fresh, bold and friendly that’d challenge perceptions and help to open doors.

We responded to the brief by creating something that reflected the passion, authenticity and craft that the team ooze. The new brand is both warm yet expert, established yet with a youthful energy.

The team recently revealed their new brand with this awesome video that does a truly excellent job of communicating the journey in a really on-brand way. Can’t wait to see where their new identity takes them!