Proud to Present: a boundlessly joyful brand for Happy Body Happy Mind

Here to change the narrative around wellness, Happy Body Happy Mind is a fresh concept in living well. Founder Sam Johnson passionately believes that everyone deserves to feel happy in body and mind, and to be the best version of themselves – yet in the pursuit of that, we often find ourselves following conflicting, restrictive diets and the latest fitness programmes which fail to deliver results, eroding our self esteem and confidence. In the effort to improve ourselves, it can so often be the start of a frustrating downward spiral that’s incredibly demotivating - the exact opposite of what fitness is supposed to do for us.

Happy Body Happy Mind is the fusion of Sam’s qualifications as a personal trainer, nutrition coach and health transformation specialist, building upon her lived experience to create a new wellness brand that’s unlike anything else. Her approach is science-led, practical, and tailored to each client. Perfect for people of all ages and fitness levels, from those to dread exercise to those who already thrive on it, HBHM offers personalised nutrition and exercise programmes designed to get people thriving from the inside out.

With a name such as Happy Body Happy Mind, this brand could be nothing but joyful! It’s a positive brand, devoted to empowering and uplifting those it touches. We responded to the brief with a bright and uplifting visual style.

An energising palette bursting with colour performs a myriad of jobs - not only does it motivate, but so too does it balance with its calming and reflective blues. Perfect for the coaching aspect of the brand. Illustrations are playful and light, adding to the sense of this brand being unique in its space. By contrast, we’ve deliberately added some chunky typography for a grounded, friendly and approachable feel.

Every detail of this brand has been curated to capture the unique essence of Happy Body Happy Mind, while instantly setting the expectation for a wellness brand that’s unlike anything else in its field. I can’t wait to see where Sam takes this business - I know its going to do so much good!