Proud to Present: a bright and beautiful brand for fashion editor, stylist and influencer Miranda Holder
I first met Miranda five, maybe six years ago when she was starting her career as a fashion stylist. These last few years have been astonishing for Miranda, who has earnt her stripes as an authority on fashion. As well as presenting for QVC, she writes for Mail Online and has been featured in OK, GQ Style, Daily Mail, The Sun, The Mirror, Daily Star and many many more. She shares her feel good fashion tips with almost 22,000 instagram followers, and her popular podcast has featured guests such as Donna Ida and Fat Tony.
It’s an interesting thing, revisiting a brand that was designed by us. It’s an enormous compliment when any client chooses us, even more so when they’re a returning client - and yet its very strange to redesign a brand that was ours. In every instance, its a happy scenario; the client has grown so quickly and in a direction that none of us could have anticipated that they’ve simply outgrown their old identity! This was certainly the case for Miranda. When she launched her business, the intention was that she’d be doing a mix of personal styling, personal shopping and celebrity styling. We never imagined she’d become a media personality! And the simple fact was that the brand we created for her original remit just didn’t match her ambition today.
Miranda’s brand is joyfully, boundlessly happy. With her new positioning as a feel-good fashion coach, she is open, inspiring and incredibly honest - yet always uplifting. Her energy is palpable when you view any one of her instagram posts - our job was to bottle that energy through her reimagined brand style!
This new identity really matches Miranda’s energy and captures the unique essence and perspective that she brings to her space. Bursting with colour, vitality and joy, this is the perfect reflection of Miranda Holder - The Feel Good Fashion Coach.