Proud to Present: a brand for Sobar, an alcohol-free lounge

Founded by Ryan Eve, Sobar is set to be London’s first dedicated alcohol-free lounge. Open throughout the day and way into the night, Sobar will serve a menu of delicious drinks – from exceptional coffee to rave-worthy beer and stunning cocktails – which guests can enjoy in abundance without a shred of remorse or risk of a hangover.

Having shunned alcohol in favour of a life with greater colour and clarity, Ryan realised that alcohol commonly forms the cornerstone of socialising – and if you don’t drink, you so often feel on the fringe... all the while paying over the odds for a below-par soft drink. He thought; why shouldn’t you be made a fuss of on a night out if you’re alcohol-free? Why should the best stuff be reserved for those who drink? And what would happen if we created a space where alcohol was off the table – a space where people could relax and enjoy each other’s company? And so, the concept of Sobar was born – devoted to serving the ever-growing number of people who choose not to drink.

But really, Sobar is for anyone. Providing the backdrop for people to gather any time of the day or night, the characterful and quirky space, thoughtful and attentive hospitality, and calendar of events means that the absence of alcohol is the least interesting thing about Sobar.

This is alcohol-free redefined; a fresh take on what it is to have a good time, with bright eyes and a clear mind. No longer will those who choose not to drink be fobbed off with rubbish mocktails or overpriced soft drinks that feel like deprivation. We challenge what it is to socialise without alcohol, thoughtfully creating an environment that’s conducive to enjoying the company of the good people. Sobar is a destination in the truest sense – a place to come together, to unwind and to enjoy.

Sobar will be launching in 2023.