Proud to Present: a deliciously countryside-inspired identity for homeware brand, Thicket

What a pleasure it was to be working with Rachel and Anthony Howard again! Having first worked together in 2020 on the rebrand of their popular gifting business, Sunday’s Daughter, Rachael & Anthony were back with a new project for their fresh venture: a gorgeous homeware brand.

Thicket is set to enrich the scope of their business, countering the commercial seasonality of Sunday’s Daughter whilst adding a brilliant offering to the home interiors space.

Yet this is so much more than a commercial exercise. With Rachael & Anthony’s combined experience in design, retail and creating items that become best-sellers, they are well attuned to what their customers love – and so this is an organic evolution of their careers.

Thicket is an opportunity to design their own homewares range, creating exactly the sorts of pieces that they’d love to have in their own home – beautiful hard-working pieces that elevate the space and are simply a joy to own. Thoughtfully designed with practicality in mind, crafted from natural materials and embellished with their signature style, the Thicket range is timeless, refined and inspired by nature.

Thicket will offer style-conscious consumers a curated collection of high quality pieces which are created for life and designed to last. This is not a range of glitzy, trendy or super high-end pieces, but really lovely, well made pieces with maturity and timeless appeal, created for homes meant to be lived in. And they’ve a clear aesthetic – earthy yet with a light touch, inspired by the countryside they roam with their daughter and dog.

Thicket will be launching next year, and I can’t wait to see the brand in action.