Proud to present: a spiritual & beautiful brand for Elizabeth Caroline
Elizabeth Caroline is one of the most gorgeous souls I know. She is both wise and calm yet outrageously funny with an epic sense of humour. Grounded, balanced and endlessly nurturing, she’s created her jewellery brand with spiritual intention, inspired by her personal life journey. Elizabeth’s journey is an unconventional one; having spent her early career serving the Metropolitan police, she is now a busy and successful entrepreneur who owns a thriving spa alongside her jewellery brand. Throughout all of this, the one constant has been her Buddhist studies, leading her to live a life of spirituality, love and compassion.
Elizabeth Caroline is not about pretty pieces of jewellery, but something far deeper and more meaningful – these are pieces crafted by hand with love and spiritual intention; a token of self-growth, to honour the wearer’s journey and bring them peace and calm. Heavily inspired by nature and a connection to a greater source, your jewellery is designed to infuse the wearer with a sense of strength and balance. You want people to feel that wearing their Elizabeth Caroline piece has really done something for them; it’s helped them to feel strong when they lacked certainty, to heal when they were hurt or to support them as they take the next step on their own journey to a more mindful way of life. It’s her deep desire that people will feel more connected with themselves and the planet, feeling happier and warmed within their soul.
Wise, compassionate and kind, Elizabeth Caroline is a brand which seeks to inspire those around them. It’s a knowledgeable brand – one which speaks with a voice of authority and experience with a strength and certainty which is reassuring and soothing. It’s a brand most at home in nature, finding peace amongst the whispering of the woods and the gentle rhythms of the seasons. It’s gentle yet strong, kind yet unyielding and unfailingly compassionate. It’s peaceful, calming and balanced. Nurturing, supportive and steady, it’s a brand founded upon spreading kindness and knowledge for no purpose other than to benefit others. There’s no ego, no agenda, no ulterior motive – simply a genuine desire to help others discover calm and contentedness. Elizabeth Caroline is a brand which adores quality and a timeless style; it transcends the trends and follows its own style.
Hand rendered detail set against elegant lettering tells the story of a brand with heart, soul and purpose. Typography styles include timeless serifs, elegant san serifs and graceful, swirling hand lettered scripts, which introduce personality and flair to the board.
Photography styles centre around that soft light that I spoke of earlier; nothing is harsh or too bright – instead, it’s gentle, evocative and inviting. This is an incredibly key detail, and something we’d love to see within all of your future brand photography. Notice how the plaster in the image on the top right of the board is distressed; how lovely does that look? Natural texture, be that wood, stone, marble, linen, hessian or even silk would provide the most perfect backdrop for your product photography. Props should be leaves, twigs, crystals or candles. For packaging, think hand dyed ribbons, kraft boxes or boxes with a cotton finish.
