When you share what you believe, you bring your mission to life. You create something relateable, engaging and meaningful. When brands share what they believe, and when we believe the same thing, we feel an affinity to them that money can't buy. We feel a connection that outweighs the impact of any clever marketing campaign, because it hits our hearts rather than our heads. This feeling of emotional connection is controlled by the limbic system, the part of our brain that is responsible for controlling emotions, memories and arousal. 

Do you ever find yourself marvelling at the fact that as a small business owner, nothing is ever quite done? It's mad, isn't it, how the wheels are constantly turning, expectations shifting, standards raising. And like most things in life, whether you choose to shun or embrace this fact is down to little more than mindset.

This year has been mega for us. We've really stepped up our game and the business is storming in exactly the direction we all worked so hard to achieve.

One of the biggest changes this year are the people who are hiring us - each and every one of our clients have been a brilliant fit. It wasn't always this way, though. If you want to ditch the nightmare clients (impossible to please, quibble on price, refuse to pay), this one's for you.