Topfoto brand identity and business card design by Ditto Creative

Defined by a vast legacy and pioneering spirit, the Topfoto brand identity embraces both its impressive heritage and trailblazing spirit.

Topfoto is a remarkable historical picture archive and agency. Founded in 1927, Topfoto is an independent, family-owned business now in its third generation, holding one of the most significant privately owned photographic archives in Europe. With a remit to collect the world’s stories, Topfoto is devoted to preserving and sharing culturally and historically significant imagery, helping their clients to communicate more powerfully by supplying them with the images they need to bring their narrative to life.

Topfoto brand identity and postcard design by Ditto Creative
Topfoto brand identity and business card design by Ditto Creative
Topfoto brand identity and invitation design by Ditto Creative
“Ditto Creative came into our archive and brought a deeply refreshing blast of fresh thinking and talent to our 97 year old company. Professionalism, challenge and empathy mixed with good humour and flexibility. My only regret is not calling upon them sooner.”
— Flora Smith, Managing Partner
Topfoto brand identity and podcast design by Ditto Creative

The Project

Brand identity
Brand style guide
Copywriting
Photography & art direction

Defined by a vast legacy and pioneering spirit, the Topfoto rebrand embraces both its impressive heritage and trailblazing spirit. The visual style is characterful and creative; a colour palette of rich tones is contrasted against typography with strength and flair, with carefully considered language bringing personality and a delightfully distinctive eccentricity to the brand. Photography and brand video, created in partnership with Saltwick, brings the story to life.

Topfoto brand identity and notebook design by Ditto Creative
Topfoto brand identity and packaging design by Ditto Creative
Topfoto brand identity and logo design by Ditto Creative

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