Defined by a vast legacy, the Topfoto brand identity embraces both its impressive heritage and trailblazing spirit.
Founded in 1927, Topfoto is a historical picture agency, holding one of the most significant privately owned photographic archives in Europe. Their rebrand focussed on redefining the brand positioning, leaning into their specialism to attract higher end commercial clients. Since working together, Topfoto have supplied imagery to global fashion campaigns and attracted the attention of premium consumer brands.
“Ditto Creative came into our archive and brought a deeply refreshing blast of fresh thinking and talent to our 97 year old company. Professionalism, challenge and empathy mixed with good humour and flexibility. My only regret is not calling upon them sooner.”
The Project
Brand identity
Brand style guide
Copywriting
Photography & art direction
Defined by a vast legacy and pioneering spirit, the Topfoto rebrand embraces both its impressive heritage and trailblazing spirit. The visual style is characterful and creative; a colour palette of rich tones is contrasted against typography with strength and flair, with carefully considered language bringing personality and a delightfully distinctive eccentricity to the brand. Photography and brand video, created in partnership with Saltwick, brings the story to life.
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Brand identity // Brand style guide // Art direction & brand photography // Squarespace Web design
Brand identity // Brand style guide // Art direction & brand photography // Squarespace Web design
Brand identity // Brand style guide // Copywriting // Photography & art direction // Squarespace web design