Proud to Present: a fearless brand for Will Patrick
Will Patrick is AWESOME. A brilliant ball of energy, his passion for his craft, together with his witty personality and articulate, thoughtful nature come together to influence his work in the very best possible way. Currently in his third year of shooting weddings, Will has quickly established himself within the saturated wedding photography industry with his unique creative eye, style and personality.
His natural style is spirited and bold, with a sense of humour and a lightness. Playfulness and artfulness come together to create photography which is as arresting as it is unexpected. Will is eternally searching for something different – the shot nobody has done before, the angle nobody has seen before and something that knocks his couple off their feet. This massively resonates with us - it can be easy to fall into a comfortable, formulaic rut as a creative, and finding the inspiration to constantly push the boundaries of what’s expected is exactly what keeps work fresh and exciting.
As so often happens, Will has reached a position in his business where his style and confidence has gone beyond the confines of the visual identity he started out with. He came to us with a desire to stand tall, be seen by many and become recognised internationally as a fresh talent and rising star. Our brief was to create a brand which is bold, exciting and unexpected. One which repels those who are too beige for Will’s style, and is magnetic to those who give Will the creative freedom to do his best, most exciting work. The purpose of the new brand was to position Will first and foremost as an artistic photographer, with his speciality in wedding photography being the by-line. It should place him as a modern, rebellious, one of a kind and highly sought after. It should be comparable with the expectations and experience set by other premium brands.
Colour psychology season personality
Will’s brand is brave, bold and authentic. He has the ability to hold a great vision whilst never missing the finer details along the way which matter just as much – the attention to the details which elevate his work to a whole other level. He’s driven and unwaveringly dedicated to the pursuit of the highest possible standards that he’s capable of. Grounded, strong and disciplined, Will does everything properly, without compromise.
He brings an intense energy, blatant passion and absolute disregard for convention. His brand personality is achingly trendy, immaculately presented and fearlessly independent. With a love of minimalism, brutalist architecture and urban cool, his brand is effortlessly well turned out and commands attention without trying. A diamond in the rough, Will is independent, certain and strong. Balanced with all this strength, however, is an innate playfulness - a desire to have fun, not to take anything too seriously. From a colour psychology perspective, this is all reflected by the Winter season, with a hint of Spring.
The brand
Vibrant, strong and energetic, there’s a burst of life from this brand which is almost tangible. There’s a blend of simple shapes and light typography with the strength and drama of geometric shapes and uncompromising pattern. Whilst it feels contemporary, so too is there a timeless feel to the board thanks to the incredible typography.
We love the abstract minimal shapes – completely unexpected for a wedding photographer – which have been developed from shapes within some of our favourite photographs of Will’s. In this way, the shapes are not only visually interesting on their own, but they create a connection back to his work and complete the loop.
This entire brand really is about the marriage of rough and smooth, precision and randomness, strength and simplicity. It’s about contrasting themes, and it’s this which keeps the eye guessing and wondering what it’ll see next. Certainly unexpected for a wedding photographer; we like that.
Will has done a stellar job at relaunching his website, weaving in all of the elements we created for him. You can see his new site right here. Enjoy!
