Proud to Present: a soft and gentle brand for BabaSnug

BabaSnug is a new online boutique selling collections of gorgeously designed, high-quality organic and Fairtrade swaddles, bedding and nursery décor that will perfectly complement each other. The brand is sophisticated yet playful, with hand-illustrated characters in soft watercolours which create a style that is uniquely gorgeous.

The aesthetic is easy and simple – timeless designs with a contemporary twist that stimulate little imaginations. BabaSnug designs draw inspiration from nature, wildlife, flora and fauna to encourage little minds to connect with the great outdoors.

BabaSnug enables parents to create a nursery that looks beautiful and stylish; while creating a safe space and haven for children that will be both soothing and comforting. With a broad range of inspiring and incredible quality pieces including cot sheets, muslins, lampshades, nappy caddies, towels and play tents - BabaSnug makes it incredibly easy for the modern mum to decorate her baby’s nursery.

Careful thought is being devoted to every last detail of the BabaSnug brand and being free of chemicals and exploitation is of paramount importance. All products are sumptuously soft and pure enough to nurture new born skin whilst being gentle to those that made them. With every order delivered in eco-friendly, recyclable packaging, BabaSnug is a premium brand for small people and the environment, synonymous with exceptional quality without compromise.

It was a joy to work with Michelle to craft this brand for her exciting new business and we can’t wait to see it in action!