The brand identity for Atelier Chocolates honours their commitment to artistry

Atelier Chocolates is a high end chocolate boutique creating small batch, hand crafted artisan chocolates for discerning clientele. With an ambition to reposition the business and attract higher value clients, Ditto created a luxury brand identity. Thanks to this carefully considered positioning, Atelier has secured a number of corporate contracts and retail partnerships.

Two stacked cardboard boxes with 'Atelier' printed on a brown strip, casting shadows on a neutral surface.

Assorted gourmet chocolates in boxes with colorful patterns, displayed on a textured fabric surface.

Open magazine with pages about artisanal chocolates and confectionery, featuring images of chocolate pieces and text on chocolate craftsmanship designed by Ditto Creative branding agency for small businesses

Two black envelopes with beige thank-you cards, one opened and one closed, branded "Atelier Bespoke Chocolates." designed by Ditto Creative branding agency for small businesses

“The elevation and sophistication is on a whole new level, and I think you have absolutely achieved what you set out to do. I am beyond ecstatic about how it has all come together. I couldn’t sing your praises highly enough! ”

— Molly Davey, founder

Brown leaf-shaped emblem with a stylized "D" inside designed by Ditto Creative branding agency for small businesses

The Project

Brand strategy
Brand identity
Brand style guide

Softly marbled in rich caramel shades, the distinctive aesthetic of Ateliers’ signature collection is unmistakable. The visual style pays homage to this; a palette of rich shades of cocoa and caramel is awoken with fresh tones of pistachio – whilst showstopping letterforms celebrate the decadence of swirling chocolate. Meticulous attention to every detail ensures that the Atelier brand identity sets the tone for an aspirational and thoroughly luxurious client experience.