A refined aesthetic, warm colour palette and natural textures set the tone for a botanical beauty brand created to soothe the soul.
The founders of this startup botanical beauty brand engaged Ditto to create an aspirational identity which would enable them to attract discerning clientele and support their growth.
“Working with Ditto was a truly enlightening and enjoyable experience. They made the whole process feel seamless, offering relatable insights and invaluable feedback every step of the way, and provided the guidance we needed to eloquently express our values and personality. Highly recommend their services for anyone seeking to elevate their brand presence!”
The project
Brand naming
Brand identity
Brand language
A palette of elegant yet earthy tones sets the expectation for a brand which is natural yet refined, while the aesthetic is simple, refined and flows beautifully. A collection of botanical illustrations are flawlessly executed and perfectly symmetrical, providing a nod to the meticulous nature of the blends and commitment to the highest quality. Typography is modern, distinctive and heaped with character, while imagery embodies warm tones and a sense of natural elegance.
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