Countryside landscape at Elmley with vast sky and grassy fields.

With carefully curated typography and an abundance of hand illustrated detail, the Elmley brand is atmospheric and aspirational.

Elmley is the UK’s only independently owned National Nature Reserve, run by Georgina and Gareth Fulton. Ditto supported Elmley to expedite their diversification, creating a luxury, aspirational after hospitality brand. Frequently featured in national press, their boutique stays in nature are booked out months in advance.

Elmley Nature Reserve stationery design by Ditto Creative
Bedroom with floral wallpaper, a wooden nightstand, a table lamp, and decorative pillows.
Abstract pattern with overlapping leaf shapes, colored in dark teal and white.
Elmley Nature Reserve gift voucher design by Ditto Creative
Dining room with a long wooden table, chairs, pendant lights, and place settings, featuring a flower centerpiece; a brick wall and large window in the background.
Elmley Nature Reserve book cover design by Ditto Creative

The Project

Brand identity
Marketing communications
Illustration

Elmley is a unique, wild destination… a contrast of the wild and the refined, as luxury service and exquisite interior styling meets the wildness of nature. With carefully curated typography and an abundance of hand illustrated detail, the brand style is at once atmospheric and aspirational. Earthy, muted tones are inspired by the landscape; blues, greens and damson shades reflect the vista and vast skies while a family of hand-illustrated flora and fauna offer character and depth, underlining the warmth of Elmley’s signature hospitality.

Image credit: Rebecca Douglas

Interior of a cozy cabin with a bed adorned with patterned pillows, a rustic wooden divider, and a kitchenette in the background featuring wooden shelves and a cupboard.
Elmley Nature Reserve wedding brochure design by Ditto Creative
Elmley Nature Reserve hand illustrated map design by Ditto Creative
Cozy living room corner with an upholstered striped armchair, blue throw pillow, wooden dresser with a mirror, decorative lamp, and vase with flowers. A patterned rug covers the dark wooden floor.
Elmley Nature Reserve brand identity by Ditto Creative
Elmley Nature Reserve leaflet design by Ditto Creative

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