Inspired by the arts and crafts era, a series of botanical illustrations and a palette of heritage colours create a feel which is inviting yet aspirational, refined yet homely.
Created for the big moments and for the everyday, florals by Thatch & Roses are thoughtfully crafted and definitively premium in every sense, embracing unusual colours and uncommon seasonal, hand-picked blooms. With a creative style which is abundant and richly textured, flowers by Thatch & Roses are a celebration of the seasons – resolutely natural and gently wild.
The Project
Brand identity
Brand style guide
Brand voice & language
Print design
Flowers by Thatch & Roses are a celebration of the seasons; rich in texture, abundant and artfully wild in form. We created a rich, timeless brand identity which embodies a sense of casual elegance; it is at once grand yet inviting, aspirational yet homely. Inspired by the arts and crafts era, a series of botanical illustrations is infused with a timeless palette of heritage colours. Photography is warm, rustic and deliciously intimate for a relaxed and approachable feel that tempers the formality of the structured elements of the visual style.
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Brand identity // Brand style guide // Brand language // Art direction & brand photography